IBIS Workbooth
A piece of IBIS just for the students
The IBIS Workbooth is an user experience created for students.
The IBIS Workbooth is a concept that came forth out of extensive research. We came to the conclusion that the students did not know about the IBIS hotel and that through traditional marketing means this was not going to change. To find a solution we had to bring the IBIS hotel to them.
” An innovative concept to help students find a new home. “
THE SOLUTION
The IBIS Workbooth
Touchpoint
A workbooth designed in the style of IBIS, placed at universities. The tablet inside the workbooth acts as proof by taking picture of the students so they can receive their reward at the IBIS hotel later.
Experience
Decking the workbooth out with comfy seats, music, info about the IBIS hotel, coffee and tea. The students can experience what it is like to study in the lobby of the hotel.
Reward
As a welcoming gift of IBIS the students that have used the workbooth and decided to check out the hotel receive free drinks.